Virtual Commerce and Gamification | Episode 4

Clicksuasion guest Suzanne Altobello is a researcher-practitioner who teaches at the University of North Carolina-Pembroke and the University of Notre Dame. Suzanne's research interests are in the areas of consumer behavior, digital marketing, social media, technology acceptance, international pricing, small business strategy, and services marketing. During this episode, Suzanne and Clicksuasion host, Michael Barbera discuss social rewards, gamification, incentivization, virtual commerce, and consumer decision-making. Join Clicksuasion for this episode as Suzanne Altobello explains why humans are likely to walk around their bedrooms before bedtime to reach 10,000 daily steps.