PODCAST · business
Clicksuasion Labs
by Clicksuasion Labs
Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion's marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
Episodes
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Interview: Shiann Hagan Marketing Consultant
In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she's settling into the Clicksuasion family, and what she's love about her work with a few fun questions to get you thinking. PODCAST HOST BIO Katana Lemelin is the…
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Black Friday 2021 - Crafting Consumer Experiences
In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations...
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3 Tips to Improve Website Data
In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1's and 0's or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer's behavior, the importance of setting...
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3 Steps to Apply Personas to Social Media Marketing
3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana...
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Uncle Steven Came to Town
UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed 'Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation...
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Your Recap of 5 Clicksuasion Episodes
YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as…
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Urge to Splurge
Catie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences...
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Between a Rock and a Yard Space
In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael...
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5 Tips for Consumer Facing Messaging
Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization's brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness....
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Love Aversion - Zoe Chance (Rebroadcast)
Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches...
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Big Game Advert Messaging
In this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.
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The Top 6 Consumer Marketing Trends for 2021
Clicksuasion's annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a…
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Using Science to Achieve your Resolutions
In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan's experience places him at the forefront of...
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The Top 5 Ads of 2020
Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, 'hindsight is 20/20', is likely to hold more weight with the previous year than most others in recent history; however, we've learned a lot about ourselves…
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Customer Expectations & Holiday Shipping Delays
The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select…
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SalesPOP! Interview with Dr. Michael Barbera
Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with...
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Crafting Effective Digital User Experiences
Digital touchpoints drive a consumer's willingness to trust a brand. The user's journey through a website can be filled with gamification, endless pop-ups, and rage clicking. During this episode, you will discover techniques used by marketers to create user experiences that could increase...
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Measuring Uncertainty with Hypothetical Distance in Written Language
According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer's…
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Quarantine UX
The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it's not about complex CRM systems or bonus points. Has all the investment made towards in-store experience gone to the...
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Effects of Words and Photos on Consumer Behavior
Are you selling lipstick? You should be. When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became...
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Employee Engagement Fireside Chat with the West San Antonio Chamber of Commerce
Kristi Villanueva of the West San Antonio Chamber of Commerce, Sunita Trevino of the Brain Coach, and Michael Barbera of Clicksuasion Labs discuss employee engagement, resilience amongst COVID-19, and human decision-making. Stream the full video at Clicksights
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Coping Consumption and COVID-19
Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and...
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Hurricane Deathtron 3000 | rebroadcast
Fear-based messages are likely to be persuasive; however, "full-fear" could backfire and damage the message's impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera,...
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Clicksuasion's 2020 Marketing Trends
Clicksuasion Labs shares their recommendations for the marketing trends in 2020 based on behavioral science and neuroscience.
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Love Aversion with Zoe Chance [rebroadcast]
Happy Valentines Day... During this episode, Zoe and Clicksuasion host, Michael Barbera, discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner. Clicksuasion...
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Crystal's Goodbye
Crystal Suetterlin made a home at the lab from August 2018 through January 2020. Crystal was the lab's relationship curator and she contributed to research and the Clicksuasion podcast. Crystal's final day at the lab will be Wednesday, January 22nd. We are sad to see her leave and grateful for…
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Pricing Strategies with Behavioral Economics
Clicksuasion's Pricing Matrix includes six pricing methodologies. Competitive Pricing Price Skimming Penetration Pricing Cost Plus Value-based Pricing Behavioral Pricing Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to...
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Incentives to Achieve our Goals [rebroadcast]
In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and...
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Top 5 Ads of 2019 | Clicksuasion Labs
Marketing campaigns are likely to succeed because of a behavioral component. Marketing campaigns are likely to fail because of a behavioral component. Which emotions and triggers are you targeting and how does it affect your audience? Clicksuasion Labs breaks down the top 5 ads of 2019 and why we...
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Sex Sells...or Does It?
This research examines how a consumer's political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models). H1: For politically conservative...
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Lessons Learned at AWS Reinvent
Clicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas. During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science. LESSONS LEARNED 1) The Cloud…
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[rebroadcast] Design Challenge 2018: Crowdsourcing Stormwater Solutions
Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to...
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Accidental Marketing | Recorded Live from Pinehurst, North Carolina
So, what's this accidental marketing stuff? You know that success does not happen by accident. You've always succeeded with a plan and a purpose (mind blown, right?) During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway.…
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Consumer Psychology Goes Fast
Matt Damon and Christian Bale star in the racing movie, Ford v Ferrari. The name of the movie in North America is Ford v Ferrari; however, the name of the movie in Europe is Le Mans 66. During this episode, we discuss why brands modify their messaging to match geographical regions.
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Behavioral Fundraising | Part Three
Behavioral Fundraising Part 3 of 3 During the final episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Self Connection The Decoy Effect Set Completion Recorded November 12, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck...
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Behavioral Fundraising | Part 2
Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Scarcity Time Pressure Bundling Recorded November 1, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at...
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Behavioral Fundraising | Part One
Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Social Norms Commitment Credible Messenger Recorded October 28, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at...
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Lessons Learned in Consumer Psychology - ACR 2019
Team members from Clicksuasion Labs recently attended the annual conference for the Association of Consumer Research. At the conference, the Clicksuasion team shared research, strengthened relationships and learned from other researchers. This episode contains three lessons from amazing…
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Emotion in Negotiation
The Future Value negotiation tactic is powerful, insulting and more than likely, it was used on you. For years, behavioral scientists at Clicksuasion Labs have been researching the application and outcomes of a behavioral negotiation strategy. These amazing researchers have taught more than 1,500...
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Google Startup Grind Interview with CBO Michael Barbera (2017)
Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades. During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and…
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Interview: Michael Barbera Customer Psychology Expert
From What's Your Bias & Rock the Block... "Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps...
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Rebroadcast: Hurricane Dorian...er, Deathtron 3000
IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be…
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Influencing Consumer Decision Making Keynote | World Retail Congress 2019 | Amsterdam
The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions.…
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The Behavioral Challenges That Athletes Face In Competition
Human decision biases are often mitigated by sports psychologists to enhance athletic performance. Golf is a cognitively challenging sport because golfers have a smaller team dynamic to mitigate intuition and guesswork. Competing on a championship course can be cognitively taxing because there…
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Work is the New Sex
People who work at a for-profit organization are likely sleeping with their work. The first thing many Americans do when they wake up: reach for their phone. The eyes are barely open, squinting to adjust to the blue light and one finger scrolling through the emails that were received while…
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Paul Gibbons & Michael Barbera: How Behavioral Science Is Already Affecting Consumers and Shaping the Future of Business
From the THINK BIGGER, THINK BETTER podcast with Paul Gibbons: Michael and Paul discussed how businesses to apply behavioral science in their approaches to both employee engagement and consumer behavior. Paul and Michael discussed how the field is only in its infancy and how much more we have to...
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Sunshine Protection Act - 3/18/2019
In five minutes or less, your consumer psychology news for March 18, 2019: The Sunshine Protection Act. The Sunshine Protection Act has the potential to impact how your consumers and employees engage with your brand, contribute at work and how they decide to spend their money.
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New Format | Bringing you Behavioral Science News
We're bringing you the news. Well, beginning in March 2019. We've listened to you about the content you want to receive and we've listened. The new format will consist of weekly, 5-minute episodes, which deliver behavioral economics, behavioral finance and consumer psychology news that is…
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Fireside Chat with Clicksuasion's Chief Behavioral Officer | Season 4 | Episode 5
The final episode of the legacy format. It's the eve of change. We've answered your requests and we're changing the format from interview, to news. Beginning in March 2019, we will deliver consumer psychology, behavioral economics, and behavioral finance news. Together, we will disrupt…
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Be a Sales Leader with Krista S. Moore | Season 4 | Episode 4
In Episode 4, Michael Barbera explores how organizations can create effective sales leaders with speaker, author and host of The Krista Moore Talk Show...Krista Moore. If you create a Venn diagram with the left circle labeled as business strategy and the right circle as customer experience, the...
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ABOUT THIS SHOW
Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion's marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
HOSTED BY
Clicksuasion Labs
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Frequently Asked Questions
How many episodes does Clicksuasion Labs have?
Clicksuasion Labs currently has 90 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Clicksuasion Labs about?
Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion's marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
How often does Clicksuasion Labs release new episodes?
Clicksuasion Labs has 90 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Clicksuasion Labs?
You can listen to Clicksuasion Labs on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Clicksuasion Labs?
Clicksuasion Labs is created and hosted by Clicksuasion Labs.
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