Virtual Showrooms, the Metaverse and New Shopper Communities

Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site “template” and launch creative and immersive virtual experiences.   At the same time, we’re seeing gaming become a new frontier of user engagement and the metaverse become a new source of “real estate.” Obsess Founder and CEO Neha Singh believes there’s opportunity in both digital worlds, and it’s up to brands to test, learn and adapt. During this week’s Retail Remix, Neha helps us answer some top-of-mind questions, including:   What creative approaches to virtual showrooms really rise to the top?  How will the acceleration of virtual showrooms drive interest and adoption in the metaverse?  How can brands and retailers embrace both strategically to meet their unique business goals?   RELATED LINKS Learn more about Obsess’ services Connect with Neha on LinkedIn Check out new research on metaverse shopping See RTP’s coverage on all things “metaverse”