Visibility vs. Alignment: Is Your Story Accelerating or Stalling Your Growth?

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how public relations is shifting from visibility to real strategic impact in a value driven business landscape. Joining us is Jason Chennette, Vice President at CASACOM. With decades of experience, Jason shares how strong narratives and aligned communication can drive meaningful business growth. Key Highlights PR Evolution for SMEs: Jason explains how PR is shifting from media exposure to strategic influence. Narrative Over Noise: Jason highlights how aligned messaging drives stronger business outcomes. ESG and Credibility: Jason discusses how ESG storytelling builds long term trust. Employer Branding Impact: Jason shares why internal communication is key to external success. B Corp and Purpose: Jason explains how purpose driven strategy shapes modern PR approaches. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.