Visualising success and security: a talk on cybertech and youth empowerment with Anna Collard

Anna Collard, SVP Content Strategy and Evangelist at KnowBe4 Africa, stepped into the Cyber Security and Tech space merely by ‘coincidence’, as she puts it. If anything, she is the perfect example of the saying ‘If you can’t figure out your purpose, figure out your passion. For your passion will lead your right into your purpose’. Anna, who is of German roots, has spent 20 years in the field, and is extremely passionate about raising awareness around safe online practices, phishing tactics and empowering young women in tech. A mom, avid runner, and techpreneur, she was the recipient of the Women in Tech Award, during Africa Tech Week 2020, for her commitment to technological innovation and actionable transformation in the field of Risk and Security. In this week’s Business Unusual podcast, Ralf Fletcher, CEO of Topco Media engages in conversation with Anna Collard to unpack critical themes relating to being a techpreneur in SA, navigating through acquisitions, cyber crime and gender empowerment. Anna also goes in depth on security subjects, such as 4IR, targeted customized phishing tactics, nifty Google Tools, and online psychological behaviour that is detrimental to cyber security - with specific reference to Amygdala hijacking.