Viva Sounds 2024 – How Is My Live Market Doing?

Viva Sounds 2024 – How Is My Live Market Doing? The live market is undeniably tricky for indie promoters, venues, and agents, as most of us know: rising costs, inflation, post-COVID behavioural shifts in ticket sales, not to mention competing with bigger players about the gig-money of the public. But - the thrill of booking the perfect show, the joy of pulling off a show against all odds, and the magic of sharing unforgettable moments with friends keeps being raw fuel to the independent players. How do they keep that spark alive, stay adaptable and find new ways to get their audience's attention while keeping the scene thriving despite the gloom and doom? Carlo Emme, Plan B, Malmö, SE Rachel Ann Lewis, Ravnedalen Live!, Kristiansand, NO Jonas Goncalves, Ya Ya Yeah Booking, Nazaré, PT Chair; Jose Carlos Santon, Devil’s Mouth, Lisbon, PT