Viva Sounds 2024 – How To Not Run A Record Label

This year’s keynote interview welcomes the legendary Simon Williams. Simon will share his journey from writing for NME during its heyday to founding, and still running, the influential Fierce Panda label. Hear about the highs and the lows, the career-defining successes, the challenges of running a label mixed with personal insights from his book; Pandamonium! How to Not Run a Record Label. The book openly covers his experiences in the music industry, not shying away his own struggle with mental health. Do not miss this sit down with one of the industry's most impactful figures, who still goes to more shows in a month than most people do in a year. Simon Williams, Fierce Panda, London, UK Chair, John Kennedy, Radio X, London, UK