Viva Sounds 2024 – Lay Of The Land

This year's "Lay of the Land" panel will explore both the now and the future through the lens from three different perspectives - label, distributor and festival. Have things stabilised over the last few years? Are things getting worse, or better, or both? What’s the new things to consider? NFT’s still hot? Is TikTok over? Is streaming a rigged game? What about dynamic prices on tickets? This discussion might even fiddle with the tensions between corporate power and independent vision, so expect views and opinions regarding dsp's, major labels and the ever evolving festival market. Torny Gottberg, Denmark Music Group, Gothenburg, SE Rikke Andersen, Spot Festival, Århus, DK Philipp Schulte, Century Media, Berlin, DE Chair; Katja Vaukhonen, Backbone Management, Helsinki, FI