Viva Sounds 2024 – We Wanna Get LOADED!

Independent festivals are essential for new music discovery, booking bands/artists a bit out there and bringing communities together in a way big, commercial festivals can't. They create unique, intimate experiences, offer a platform for emerging talent, and throw unforgettable parties. From the inside, it’s about witnessing an audience thrilled by a band they’d never heard before, seeing your team proud from what you’ve pulled off together and knowing bands will benefit from new opportunities. Yet, with slim margins and financial risks, can festivals grow and stay true to their roots amidst hot bands, cold sponsorships, tricky agents, and unpredictable audiences? Sebastian Vera, Mallorca Live, Palma, ES Minke Weeda, Left of the dial, Rotterdam, NL David Lohdi, Nürnberg Pop Festival, Nürnberg, DE Chair; Sam Sumpter, Bands do BK, New York City, US