Viva Sounds 2024 – What’s The Story?

Independent PR agents work tirelessly to craft compelling stories for new bands, balancing the need to charge artists and/or labels while delivering tangible results in an ever-shrinking media landscape. With fewer music magazines, blogs and radio stations giving space to smaller acts, the struggle to get meaningful coverage is greater than ever, while the need for bands to get exposure is more necessary than ever. This panel will focus on the creative ways indie PR agents needs to use to keep their artists in the spotlight and explore how PR strategies differ across genres and markets. Pierre Hellqvist, Ebba Lindqvist PR, Göteborg, SE Jessica Otten, Hold Tight PR / Future Cult PR, NL Ina Neumayr, Popup Records, Hamburg, DE Chair; Ellinor Andersson bass player, Ljungskile, SE