VIVA SOUNDS 2025 - WHERE’S THE NEW STUFF - The Decline of New Music in Mainstream Channels

When discovery fades, where’s the future of music? Not that long ago, new music mattered — really mattered. Radio played it, press wrote about it, and TV showcased it. Today, classics rule the waves, the press chases arena shows, and fresh sounds scramble for attention. Let’s get into what’s happening with new music by talking to those who still cares to cover the now — and what it means for artists, media, and fans alike. Why is it vanishing from the big outlets? Can it fight its way back? Or is it simply alive elsewhere — sounding, smelling, and shining a little different? Per Sinding Larsen - PSL, SE Robin Murray - Clash Magazine, UK Anna Rosenström - GP, SE Chair: Annika Forsberg - Artful Fox, SE