Voices of Market Research - Bel Kerkhoff-Parnell

In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry. Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the challenges of publishing activist scholarship, the role of technology in education, and the significance of collaboration in addressing social issues.You don't want to miss this conversation!📚📹 If you want to explore more what was discussed in the episode, you can find more information here: Women on Farms documentary Everyone Together: https://www.fos.ngo/womenonfarms/ERIF's Sinterklaas research: https://erifonline.org/tag/sinterklaas-reports/Ses'Fikile Wines: https://sesfikilewines.com/Oleaq Wines: https://oleaq.com/Report on pesticide usage on South African farms: https://amabhungane.org/the-346-pesticides-that-cause-cancer-birth-defects-or-worse-and-the-fight-to-keep-them/Race in the Marketplace book: https://www.rimnetwork.net/rim-book1  📚📹 And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ The tickets are flying, but you can still get yours! Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025