Voices of Market Research - Karin Lieshout

In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changing market. Karen shares insights on the importance of adaptability, the impact of data democratisation, and the significance of company culture. She also reflects on her unique role as a co-CEO and the importance of collaboration and gender equality in leadership.📚📹 And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ The tickets are flying, but you can still get yours! Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025