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Vol.08 凭什么全球开店？名创优品崛起背后的故事，对话名创优品CMO刘晓彬&歌辉俞嘉楠 episode artwork

EPISODE · Apr 26, 2024 · 58 MIN

Vol.08 凭什么全球开店？名创优品崛起背后的故事，对话名创优品CMO刘晓彬&歌辉俞嘉楠

from 进击的沈帅波 ｜进击波财经

名创优品成立在2013年，至今已经是第十一个年头。这期间，从车库创业到现在遍布全球6400多家店的超级品牌，名创一路走来的变化都值得很大企业去学习。今天我们就要邀请到了名创优品的CMO刘晓彬和名创的战略咨询公司歌辉战略的创始合伙人俞嘉楠来到我们的播客，一起聊聊名创的增长密码。03:44叶总是个对零售充满热情的老兵 09:42消费者洞察与极致设计的完美结合14:35企业家的品牌信念与信仰19:25名创优品的战略定位与商业模式设计24:19性价比背后的商业逻辑29:07品牌升级与全球扩张的完美结合34:04时代广场店的成功之道38:56美国市场的机会与挑战43:46中国供应链与全球市场的问题48:40探寻消费者喜好，打造成功出海路线53:31品牌发展与消费者满意度的双重收获在小宇宙查看该单集文稿

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Vol.08 凭什么全球开店？名创优品崛起背后的故事，对话名创优品CMO刘晓彬&歌辉俞嘉楠

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