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Vol.09 异类小罐茶，如何理解茶叶行业？ episode artwork

EPISODE · May 7, 2024 · 1H 4M

Vol.09 异类小罐茶，如何理解茶叶行业？

from 进击的沈帅波 ｜进击波财经

茶文化其实是中华文化的一个缩影，但悠久且庞大的茶行业在今天却遭遇到了许多的挑战。社会资源丰富的今天很多人可能都不怎么饮茶，但一定听过小罐茶这个品牌。那么今天，我们有幸邀请小罐茶的副总裁梅江老师来到我的播客和大家分享及探讨中国茶饮行业故事。02:01品类与品牌化的挑战与机遇10:41要做满足高端需求的茶叶品牌16:03如何打造高级感木质礼品盒21:26从社交场景到个人日常的快速增长26:46从奶茶到纯茶，年轻人的偏爱将引领市场32:08茶叶行业的复杂性与年轻人的接触方式42:52线上营销的心得与遇到的坑48:14从广告到渠道的思考53:35探索消费者需求的新产品开发过程58:56茶叶品牌成功的关键因素之一在小宇宙查看该单集文稿

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Vol.09 异类小罐茶，如何理解茶叶行业？

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