EPISODE · Apr 7, 2024 · 11 MIN
VOL.10 创业失败怎么了？后疫情时代创业自救指南
from 东华服装品牌研究中心
疫情期间的经济衰退、消费力下降，让无数小微型企业陷入低谷。随着封控的继续，实体行业迅速萎缩，大批创业者面临坐吃山空、事业倒闭的窘境，即使疫情结束，也没有完全恢复。咖啡、手作、茶室、书店、文创……以线下客群和体验消费为主的新兴行业仍面临着巨大的挑战。如何将线上观众吸纳到线下消费？如何在一众相似的创业工作室中做出亮点？如何将一次性客户吸揽成为忠实客户？初笙品牌创始人带你，从疫情期间品牌倒闭的故事开始，拆解从创业到失败再到东山再起的全过程，以教科书般的创业自救，开启了一段全新的创业道路。在小宇宙查看该单集文稿
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VOL.10 创业失败怎么了？后疫情时代创业自救指南
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