vol.116：China's Collecting Toy Market

The text provides a comprehensive look at the shuzhuang wanju or "collection toy" market in China, a rapidly expanding sector primarily targeting adult consumers. Driven by the massive popularity of blind boxes, this industry has been pioneered by major players like Pop Mart and 52TOYS, both of which were heavily influenced by Japanese toy culture and sales models. Unlike other Chinese industries, this market remains driven by original intellectual property and cultural appeal rather than the dominance of big tech firms. The sources highlight a significant demographic shift as younger generations trade traditional antique collecting for modern hobby toys, signaling long-term economic growth. Ultimately, the text suggests that as the market matures and integrates Chinese traditional culture, it offers substantial opportunities for international collaboration and expansion.