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Vol.21 营销是一场周期游戏 episode artwork

EPISODE · Aug 9, 2024 · 56 MIN

Vol.21 营销是一场周期游戏

from 进击的沈帅波 ｜进击波财经

这一期我们请来了一位“甲方”朋友Mini，邀请她从一个甲方的视角为我们分享自己13年品牌管理，4年电商经营的心得体会，分享动荡时局下一个营销人的应变之道以及对营销的理解。希望她十几年的经验能带给大家一些启发，重新思考营销这份事业，更坦然地面对变化、迎接挑战。02:02营销职业生涯的转型之路04:41适应能力与创新能力的平衡之道09:20哑铃式品牌发展的时代，中长期战略思考至关重要14:05黄金珠宝行业的标准与创新18:48黄金产品创新：与中国传统文化相结合的符号意义与仪式感23:31从花卉到葫芦：回顾过去的流行趋势与奢侈品的孤独之路28:13珠宝行业内的宝二代：创业精神与创新思维的融合32:55国产腕表的现状与未来37:37黄金珠宝、腕表和化妆品的销售商机42:19拥抱相对中心化套路，打造品牌核心创意47:03瑞幸成功背后：坚持每周联名带来的质变与消费者追随51:43跨国集团的垄断现象在小宇宙查看该单集文稿

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