EPISODE · Jun 11, 2024 · 1H 11M
Vol.23 李宁vs安踏：品牌向左，效率向右
from 品牌快与慢
李宁和安踏，一直以来都是关注度比较高的话题。今天邀请的嘉宾是运动鞋服领域非常资深的从业者，在这期内容里，我们聊到这两大头部品牌创立发展中的关键节点、各自不同的经营策略、与国际品牌之间的竞争，以及当下遇到的主要挑战，也会通过这两个品牌，串起中国运动鞋服行业发展史。嘉宾介绍：罗岚Roland，专注品牌策略与商品力成长的咨询顾问，曾就职于Nike、在耐克和匡威品牌的营销与产品部门服务超过10年，后担任本土上市公司品牌及商品负责人、操盘50亿级品牌。如果你喜欢这档播客，欢迎添加微信eva-liuyuan进入听友群，期待更多交流！在小宇宙查看该单集文稿
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Vol.23 李宁vs安踏：品牌向左，效率向右
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This episode was published on June 11, 2024.
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