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Vol.30 一块广告牌为何让众多广告人上头？对话HOK创始人奥拓 episode artwork

EPISODE · Oct 31, 2024 · 44 MIN

Vol.30 一块广告牌为何让众多广告人上头？对话HOK创始人奥拓

from 进击的沈帅波 ｜进击波财经

去年，观念艺术家刘耀华在西北无人区的戈壁滩上树立起了一块孤独的广告牌。我的朋友余奥拓在看到之后，将其视为一个挑战传统广告规则的机会，也是对广告人自身价值和创造力的一次探索。于是，他暂时放下了手上的工作，成为了这块广告牌的“销售专员”。他邀请了许多广告圈中资深和新生代的广告人，给自己下起了Brief，共同探讨如何将这块广告牌卖给具有影响力的人物或机构。这一期播客，我们就邀请到奥拓一起来聊聊和这块广告牌相关的故事，以及对广告行业的未来之路的想法。02:02想要集合100 个优秀的广告人的广告公司06:06在西北无人区竖起一块广告牌的艺术家07:16中国的广告好像进入了无人区12:01大多数的广告公司不会给自己做广告14:32怎么去做真正的广告是摆在所有广告人面前的课题26:50自媒体的流量密码：大家会共情不好的东西29:48广告行业处在黄金时代的尾巴38:26在广告的无人区走出一条新的路在小宇宙查看该单集文稿

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Vol.30 一块广告牌为何让众多广告人上头？对话HOK创始人奥拓

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