Vol. 50 黑神话音乐会被骂背后——国产单机的IP困境

黑神话悟空全球音乐会被骂"不务正业"——不到两年，19城39场，9万人参加，上座率97.75%，深圳站2分钟售罄。但评论区满屏都是：你倒是做新游戏啊。本期我们从这场争议出发，拆解游科的IP策略——亏钱办音乐会图什么？成立独立IP衍生团队、自建BLACKMYTH品牌、拒绝"炼丹炉扭蛋机"的商业提案……游科到底是在割韭菜，还是在干一件国内没人干成过的事？然后我们聊一个更大的话题：国产单机为什么"不会做IP"？从一锤子买卖的宿命，到塞尔达25年才办第一场音乐会，到FF Distant Worlds跑了20年，再到游科把IP打造前置的逆向操作。最后我们发现——骂游科的人，可能是最在乎它的人。**本期话题**- 黑神话音乐会39场巡演的真实规模- 签证、乐器、关税：亏钱也要办音乐会- 国单"一锤子买卖"的死循环- 塞尔达/FF/巫师/黑神话的IP路径对比- 游科的IP策略到底对不对？- 巨头们搞砸信任 vs 游科选择更难的路**音量提示：** 前面10秒声纹校准，正题在1分钟处开始**时间戳**- 00:00 开场- 01:00 引子：不务正业？- 04:30 音乐会的阵仗有多大- 18:00 游科的IP策略- 30:00 国单IP困境与海外经验- 45:00 结语：恨铁不成钢- 58:00 收尾**标签：** #黑神话悟空 #游戏科学 #国单 #IP运营 #音乐会 #BLACKMYTH #国产3A**参考文章：** 游戏葡萄《黑神话：悟空》音乐会被骂背后，是国产单机的IP困境（2026-07-11，作者大田）

Episode metadata supplied by the publisher feed · Published Jul 11, 2026

Embed this episode

Attribution link and audio player

Ready to play

Vol. 50 黑神话音乐会被骂背后——国产单机的IP困境

0:00 20:11

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

CISO Perspectives (public) N2K Networks This season on CISO Perspectives, host Kim Jones explores some of the challenges of leading through uncertainty. We explore the complexity of the changing nature of regulation and working with the federal government, the evolution of privacy and fraud, and how emerging technologies like AI and quantum computing are changing cyber. When you don’t know what questions to ask, you’re afraid to ask, or don’t know who to ask, CISO Perspectives provides the foundation for learning in this brave new world.

Frequently Asked Questions

How long is this episode of 游戏人有态度·AI版?

This episode is 20 minutes long.

When was this 游戏人有态度·AI版 episode published?

This episode was published on July 11, 2026.

Can I download this 游戏人有态度·AI版 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!