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Vol. 78 中国游戏出海：是活路还是死路？ episode artwork

EPISODE · Aug 5, 2026 · 55 MIN

Vol. 78 中国游戏出海：是活路还是死路？

from 游戏人有态度·AI版

介绍2025年中国游戏海外收入204亿美元，连续六年超千亿。国内用户6.83亿增速仅1.35%，买量成本同比+86.6%——不出海就等死。但出海是活路还是死路？黑神话悟空2800万份90亿元用最中国的东西征服世界；原神全球90亿美元海外占45%；恋与深空全球11亿美元却因敖尹事件掉粉123万。三种出海路径，三种命运。## SHOWNOTE00:00 - 开场：204亿美元海外收入，不出海就等死？05:00 - 国内困境：6.83亿用户增速1.35%、买量成本+86.6%12:00 - 黑神话悟空路径：2800万份90亿元，用最中国的东西征服世界18:00 - 原神路径：全球90亿美元，海外占45%，璃月中国风最受欢迎25:00 - 恋与深空路径：全球11亿美元，敖尹事件暴露出海焦虑32:00 - 出海翻车案例：鸣潮韩服争议、恋与深空日服翻译问题40:00 - "去中国化"vs"做自己"：完美世界改名策略 vs 黑神话拼音直译48:00 - 收束：出海不是变成外国公司，是让外国人理解你的中国故事

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Vol. 78 中国游戏出海：是活路还是死路？

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