EPISODE · Oct 11, 2023 · 28 MIN
vol22.可持续商业新思路
from Origin进化论
可口可乐偷偷“瘦身”了？瓶盖从原来的3克降到了2克，看起来好像是一个很小的事儿，但这个事情发生在全中国1.5亿个瓶盖身上，放到整个社会和环境上，就变成了一个大项目。对于一个企业来说，推行一个类似于像可口可乐瓶盖减塑这样的项目到底有多难，背后又有怎样的有趣故事，这又能为企业带来怎样的回报？今天这一期，我们@Origin研究所 邀请到了来自上海紫竹高新区的社会责任联盟的负责人张凯先生，从他的角度来为大家解释一下，大企业如何推进可持续决策的落地。在小宇宙查看该单集文稿
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vol22.可持续商业新思路
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