Vol263.日常英语学习Professional Presentation

获取全部文本资料公众号搜索：yymaster888Hello everyone and welcome to English Pod. My name is Marco.My name is Katherine. And today we have the beginning of a very long series on giving a presentation. So this series is at the intermediate level. Right Marco?That's right. It's part of our business series. We previously took a look at how to go upon an interview. Now we're going to talk about presentation. So everything about a presentation, how to give a presentation, language you can use in a presentation and a lot of other things like this.That's right. So today we're going to talk about the very beginning of a presentation. Let's take a listen to this dialogue and we'll be back in a moment.The DialogueJonathan: Hi everyone. Can everyone hear me? Can you guys at the back hear everything?Jonathan: I think all of you know why we are here this afternoon. As most of you are aware, 2010 marks an important moment for Alpha Computers. We have bounced back from the recession and now we are set to launch our new line of laptop and desktop computers. I'm really pleased to welcome Michael Ford, the global marketing manager for Alpha Computers, who has flown in from California to give all of you an overview of the marketing campaign and to answer any questions you may have. So, please give a warm welcome to Mr. Ford.Michael Ford: Thank you, Jonathan. It really is a pleasure to be here today. It has been three years since I visited Beijing, and it's clear to me that operations here are obviously going from strength to strength. The Alpha brand continues to grow in leaps and bounds in China, and that is certainly down to the hard work of all of you here. So, congratulations to all of you.Michael Ford: I'd like to start by outlining the key points of my presentation this afternoon and giving you an idea of the topics that will be discussed. The presentation today is divided into five main parts.First of all, I'd like to briefly touch on the background of the new X420 line, how the whole concept has come about, and how the new product fits into our existing brand line. Secondly, I'd like to present data on projected sales for the X420. We will then go on to discuss our key rivals in this sector. Then I'd like to go on to outline the campaign concept for the X420. Finally, I'm happy to open up the discussion for any questions or points you may have for me.Language TakeawayAll right, we're back. So, as you can see, it's the very beginning of a presentation. We're kind of starting to give people an idea what we're going to talk about. So, let's take a look at some of the language Mr. Ford used on Language Takeaway.So the reason Mr. Ford is giving a presentation is because he wants to talk about the company's new line of computers, right? And so he says that they're going to launch a new line of desktop and laptop computers.That's right. So they want to launch a new line of laptop. So this verb to launch means to bring out to the market.That's right. So instead of the word "to start," which you could use in many different ways like to start eating or to start swimming, in this case, to launch means you're going to introduce a new product to the market like you said, Marco.That's right. We are going to start selling to the market a new product. We're going to launch a new line of laptop and desktop computers.For example, this spring Steve Jobs launched the iPad which is a new product.That's right. So, he launched the iPad and the iPhone 4.Mhm. They're always launching new things at Apple.That's right. All right. So, since they're launching this new line of laptop and desktop computers, Mr. Ford first wanted to give a brief overview of the marketing campaign.Okay. So, first of all, we're going to talk about how this product is being marketed. So, you want to give a general picture or a very simple picture of what's going to happen. So at the beginning this will happen, then this will happen. At the end this will happen. And that's what we call an overview.That's right. So it's a brief or general idea of what we're talking about. An overview. Nothing too specific. We just want to give you a general idea.That's right. After that, Mr. Ford starts talking and he's talking about the presentation which has many parts and he wants to talk about what each part will contain. So he says, "I'd like to briefly touch on the background of the new X420 line." So this verb to touch on, what does this mean?Okay. So when he says he wants to touch on the background of this new computer, he's basically saying, "I want to talk about."