Voler Cycling Apparel episode artwork

EPISODE · Apr 29, 2021 · 44 MIN

Voler Cycling Apparel

from Mi Duole Cycling Podcast

We first connected with Brian Trapp in 2019 through our association with Voler. The Mi Duole team has used Voler from the very beginning - that’s 1986. Brian, his family and Voler are all in San Luis Obispo, California. Some things that Voler excels at that I am sure we will get into: customer service, product innovation, gear quality and personal connection with there athletes. The brand knows how to engage with our team so we feel a great since of pride in wearing the Voler label. Brian manages the look and feel of the brand. He is an expert in telling the story of the brand and creating that connection with Voler. Whether is it through his marketing and advertising efforts. Through the Zwift race series. Through the social media, website and email campaigns - they all tell the story of cycling and that is Brian’s work. He builds the Voler brand and manages how they grow, interact and develop. Brian is in the sport also. I follow his personal social media and Strava accounts and love to see him get after it by himself and also with his kids. Nothing better than a 5:00am Saturday start time? I even told Brian after he rode one of the Voler Zwift races this past winter the he is Duole because he seems to live and breath the same kind of life we do here in SLC. www.voler.com

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Voler Cycling Apparel

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