VSSER25 Session 4 Summary

#VSSER25 #session4🎙️ Welcome to Revise and Resubmit — the podcast that takes bold academic research out of the PDF and into your brainwaves 🧠💥. We’re back with another power-packed session from the Virtual Summer School in Entrepreneurship Research 2025!🎓 Four papers. Four deep dives. And one big question running through them all:💸 What really drives people to fund ideas — the story, the speaker, or something even deeper?📢 Let’s break it down... Gary Provost style 👇First up — imagine your pitch isn’t just heard, it’s felt.🗣️ In “Vocal expressions in entrepreneurial pitches” by Allison et al. (2022), published in the FT50 journal Journal of Business Venturing, we learn that your voice — not your words — might be the most persuasive tool in your entrepreneurial toolkit.High arousal = more passion. Valence-arousal alignment = more preparedness.🎙️ Translation: How you sound changes how much you raise.Second, what happens when intuition and identity collide?👩👨‍🦱 In “Investor intuition and pitcher gender” by Fellnhofer & Deng (2024), appearing in Entrepreneurship Theory and Practice (FT50 alert! 🚨), the same pitch, delivered by a man or a woman, yields very different reactions — even when everything else is controlled.👁️‍🗨️ The question isn’t just what investors know, but how fast they feel it.Third, let's get rhetorical.🧠 “The time-varying effects of rhetorical signals” by Moradi et al. (2024), in the Journal of the Academy of Marketing Science, shows that the right language, at the right time, can be a game-changer.Early on? Be emotional. Be smart. Later? Get communal. Match your crowd.📊 Words aren't static — they evolve across your campaign arc.And finally, let’s go global 🌍.❤️ “More than money” by Allison et al. (2015), again in Entrepreneurship Theory and Practice (FT50 prestige continues!), dives into microlending on Kiva.org and reveals this:Pitch your impact, not your profits, and the money flows faster.Speak to the heart, and the wallet listens. 🫶💰So after all this, we leave you with a question worth pitching your brain into:🎯 In a world obsessed with outcomes, could it be that the true currency of funding... is emotion?🙏 A huge thanks to the brilliant authors — Allison, Davis, Short, Webb, Fellnhofer, Deng, and Moradi — and to the FT50 journals that keep the academic flame burning bright: Journal of Business Venturing, Entrepreneurship Theory and Practice, and Journal of the Academy of Marketing Science, published by Elsevier and Sage 🔥📘🎧 Don’t forget to subscribe to Revise and Resubmit on Spotify 🎶📺 And catch even more juicy breakdowns on our YouTube channel Weekend Researcher 📹We’re also on Amazon Prime and Apple Podcasts 🍏🎙️ — because good research should travel far and wide 🌐✨Hit that follow button, and keep asking: What if the next big idea... is hidden in how we say it? 🎤💡