EPISODE · Feb 25, 2022 · 11 MIN
王高：当国潮遇上Z世代 | Z世代·新消费
from 中欧名师大讲坛
有报告调研发现，国潮商品位居Z世代时尚消费偏好榜单第二名。具有强大的爱国热情、坚守文化自信的Z世代为何对国货品牌情有独钟？国潮兴盛背后的原因又是什么？中欧市场营销学教授王高认为，国产品牌的出圈与流行趋势爆发的底层逻辑一样——任何一代的潮流都是由当代年轻人所定义。
Embed this episode
NOW PLAYING
王高：当国潮遇上Z世代 | Z世代·新消费
0:00
11:23
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of 中欧名师大讲坛?
This episode is 11 minutes long.
When was this 中欧名师大讲坛 episode published?
This episode was published on February 25, 2022.
Can I download this 中欧名师大讲坛 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!