Wantedness

How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.

Episode 1 of the All Things Retail: The Store WPP podcast, hosted by The Store WPP, titled "Wantedness" was published on September 16, 2018.

September 16, 2018 · All Things Retail: The Store WPP

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