EPISODE · Sep 16, 2018

Wantedness

from All Things Retail: The Store WPP · host The Store WPP

How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.

Episode metadata supplied by the publisher feed · Published Sep 16, 2018

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Wantedness

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