Wantedness
How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.
Episode 1 of the All Things Retail: The Store WPP podcast, hosted by The Store WPP, titled "Wantedness" was published on September 16, 2018.
September 16, 2018 · All Things Retail: The Store WPP
Summary
How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.
Episode Description
How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.
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