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Mar 12, 2024 53 min

Warby Parker

from Unboxing Ecommerce: Operations Behind Online Brands Hosted by James Marks and Jennifer Yates

James and Jennifer order from Warby Parker and feel trusted. Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance. Research included these sources: Warby Parker: https://www.warbyparker.com/history The Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/ Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/ Wikipedia: https://en.wikipedia.org/wiki/Warby_Parker Google Finance: https://www.google.com/finance/quote/WRBY:NYSE?sa=X&ved=2ahUKEwjYnbeey4OEAxWkvokEHZCSAncQ3ecFegQIJBAf Technology List Outbrain, https://www.outbrain.com Drive Better Business Results by Predicting Engagement Gladly, https://www.gladly.com Combines the strengths of AI and human agents Criteo, https://www.criteo.com/ Connects advertisers with retailers and publishers to drive commerce Rockerbox, https://www.rockerbox.com Simplify the complexity of multi-channel marketing leverage MMM, MTA, and other analyses to enhance strategic decisions and drive growth Ketch, https://www.ketch.com Easy privacy compliance for data driven brands Roeye, now Acceleration Partners, https://www.accelerationpartners.com Creating and nurturing partnerships for clients Ably, https://ably.com Realtime experience infrastructure to support Chat, Multiplayer Collaboration and Notifications Revcontent, https://www.revcontent.com/ Native advertising empowering publishers and advertisers Also mentioned LensCrafters founder E. Dean Butler interview with Los Angeles Times https://en.wikipedia.org/wiki/Luxottica British Post Office Scandal https://en.m.wikipedia.org/wiki/British_Post_Office_scandal US marshals lure fugitive killer of Texas cyclist out of hiding with yoga ad https://www.theguardian.com/us-news/2024/jan/29/texas-cyclist-killer-caught-yoga-ad-costa-rica _______________ Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks: www.linkedin.com/in/jameslmarks www.withtrivial.com Connect with Jennifer Yates: www.linkedin.com/in/jenniferayates www.workwithroux.com _______________ Coverart imagined and designed by our friend, Melissa Dettloff www.melissadettloff.com

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James and Jennifer order from Warby Parker and feel trusted. Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance. Research included these sources: Warby Parker: https://www.warbyparker.com/historyThe Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/Wikipedia:&...

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Warby Parker

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This episode was published on March 12, 2024.

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