EPISODE · Mar 12, 2024 · 53 MIN

Warby Parker

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

James and Jennifer order from Warby Parker and feel trusted.Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance.Research included these sources:Warby Parker: https://www.warbyparker.com/historyThe Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/Wikipedia: https://en.wikipedia.org/wiki/Warby_ParkerGoogle Finance: https://www.google.com/finance/quote/WRBY:NYSE?sa=X&ved=2ahUKEwjYnbeey4OEAxWkvokEHZCSAncQ3ecFegQIJBAf Technology ListOutbrain, https://www.outbrain.com Drive Better Business Results by Predicting EngagementGladly, https://www.gladly.com Combines the strengths of AI and human agentsCriteo, https://www.criteo.com/ Connects advertisers with retailers and publishers to drive commerceRockerbox, https://www.rockerbox.com Simplify the complexity of multi-channel marketing leverage MMM, MTA, and other analyses to enhance strategic decisions and drive growthKetch, https://www.ketch.com Easy privacy compliance for data driven brandsRoeye, now Acceleration Partners, https://www.accelerationpartners.com Creating and nurturing partnerships for clientsAbly, https://ably.com Realtime experience infrastructure to support Chat, Multiplayer Collaboration and NotificationsRevcontent, https://www.revcontent.com/ Native advertising empowering publishers and advertisersAlso mentionedLensCrafters founder E. Dean Butler interview with Los Angeles Times https://en.wikipedia.org/wiki/LuxotticaBritish Post Office Scandalhttps://en.m.wikipedia.org/wiki/British_Post_Office_scandalUS marshals lure fugitive killer of Texas cyclist out of hiding with yoga adhttps://www.theguardian.com/us-news/2024/jan/29/texas-cyclist-killer-caught-yoga-ad-costa-rica_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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