Warum Auftraggeber*innen an dich denken und Sichtbarkeit mehr ist als gute Arbeit

from Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design · host Dr. Franziska Walther | Die gute Mappe

192 / Gute Arbeit allein entscheidet selten darüber, ob du gebucht wirst. Entscheidend ist, ob Auftraggeber:innen im richtigen Moment an dich denken. In dieser Folge spreche ich über zwei Formen von Markensichtbarkeit, die deine Akquise maßgeblich beeinflussen – oft unbemerkt. Du erfährst, warum Regelmäßigkeit wichtiger ist als Lautstärke, wie Erinnerung entsteht und wie du mit überschaubarem Aufwand deine Chancen auf passende Aufträge erhöhst. Besonders relevant für selbstständige Illustrator:innen und Designer:innen.

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This episode is 15 minutes long.

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This episode was published on February 19, 2026.

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