Waterless Haircare & Disrupting an Industry with Stephanie Farsht of Small Wonder

EP 53. Do we need water in our haircare? Stephanie Farsht, co-founder and CEO of Small Wonder, had that question in mind as she and her team launched the world's first powder-based haircare line. We chat about the future of haircare, the advantages of going waterless, and the lessons Stephanie and her team  learned from disrupting an entire category. We also get into what it takes to actually change consumer behavior, the importance of sustainability, how to fail fast, the skills needed for entrepreneurship, and why "normal" isn't always optimal.In this episode:The surprising reason your shampoo and conditioner may be delivering less than the label promisesHow questioning "normal" led to the creation of Small WonderThe advantages of waterless formats for haircare and other categoriesThe early product failures that helped shape Small Wonder's current format What needs to happen for consumers to actually change their behaviorThe three entrepreneurial skills Stephanie says matter more than any business school curriculumResourcesSmall Wonder website: www.smallwonder.worldFollow Small Wonder on Instagram: @smallwonder.worldGuest BioStephanie Farsht is the Co-Founder and CEO of Small Wonder, a professional-grade, powder-to-lather haircare brand designed around freshly activated formulas, maximizing the potency of active ingredients at the moment of use -- where every ingredient earns its spot and nothing is diluted. She helped develop the patented refillable Wonder Bottle, engineered to keep powder dry while delivering an effortless dispensing experience. Before founding Small Wonder, Farsht spent over 15 years at Target Corporation and served for eight years as an adjunct professor at Northwestern University’s Kellogg School of Management, teaching entrepreneurship and innovation. She holds a BA in Economics and French from the University of Wisconsin–Madison, an MBA in Finance and Strategy from Northwestern University’s Kellogg School of Management. Support the showJOIN MY EMAIL LISTLiked this episode? Share with a friend or leave a comment or review!Follow the show: https://www.instagram.com/thewelldonepod/Follow me, your host: https://www.instagram.com/iamkatvong/Have a topic suggestion or want to nominate a guest? Email:[email protected]