Watson Weekly: Navigating the Digital Commerce Maze with Bryan House

Why is digital commerce still hitting roadblocks in 2025? In this special episode, Bryan House of Elastic Path joins us to unpack the paradox: companies claim to have a clear digital strategy, yet budgets for tech investment remain elusive. We tackle the real barriers—lack of knowledge, outdated mindsets, and the hidden opportunity cost of standing still.From the evolving CFO-CMO dynamic to the role of AI, platform discovery challenges, and the tension between growth and efficiency, we’re breaking down the forces shaping modern commerce. Can we redefine success in digital strategy, or are we just running in circles? Tune in to find out.