Wave — Leonard wouldn't ship this

Wave is 100% free with zero paywall. They have built a structurally identical retention death machine. | If a CSV was too low a bar, what happens when the bar is just... owning a Mac? | A monetization strategy where the customer pays a third party — Groq — and Wave collects exactly zero dollars from that transaction. Sources from Lenny's Newsletter and Podcast: Lessons from going freemium: a decision that broke our business (Newsletter)

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This episode was published on June 7, 2026.

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