Ways To Get Your Roofing Customers to Refer

Guest: Derick Hihn – Founder, Shingle TombGuest Links: Website: https://shingletomb.comThis episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after the job, but that energy fades fast, business cards get buried in junk drawers, and even good companies get forgotten when the next roofing issue shows up years later. The episode walks through the origin of Shingle Tomb, how it evolved from rougher early prototypes into a cleaner “briefcase-style” shingle storage box, and why the product works best not as a gimmick but as one piece of a broader referral system. It dives into how the box gives leftover shingles real homeowner value, why a branded leave-behind keeps the contractor visible in garages and storage areas for years, and how that visibility increases the odds of referrals, repeat calls, and word-of-mouth recognition. The conversation also gets tactical on broader referral strategy, including using Yeti cups and functional swag, QR-based referral systems, Facebook community presence, neighbor-to-neighbor introductions during the sales process, and making every part of the roofing experience feel more polished and memorable. It also covers the psychology of standing out in a crowded roofing market, why homeowners remember unique professional touches more than standard install quality, and how a few differentiated “over-and-above” moves can make a company more referable than competitors who all look the same. Overall, this episode is a blueprint for contractors who want to stop relying only on cold lead generation and build a referral engine through memorable systems, functional leave-behinds, and stronger long-term brand recall.