Ways to market your business without using social media

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at any point.Instagram can delete, amend or block your account if you are doing something that is not appropriate or in line with their brand.If you are using direct message pods or bots, Instagram are cracking down on this more.When you upload content to Instagram, you own that content but they have the right to use your content as they wish.Apple have announced they have changed their app tracking transparency framework – going to limit the information that can be exchanged with 3rd This is good from a personal level but from a marketing perspective this means we won’t be able to know as much about them as we previously have (e.g. Targeted ads).Getting in front of other people’s audiences can really help to grow your own audience.Guest blog, interview on a podcast, speak at an event. Where are your customers hanging out?If you are a local business, you could try a flyer drop in your local area.#journorequest on Twitter – journalists who are looking for specific types of people use this for you to find opportunities.Submit features to publications.Ask if you can do a guest blog on a popular website.Having great content and keywords on your website will ultimately increase traffic and the amount of people who find your website.What content are you putting out regularly – e.g. blog post, podcast etc.Branded merchandise can be a great way to get your message and voice out there – make sure it fits with your business and doesn’t cost too much.Google ads are great for finding customers who are in the market to buy.Google ads are more expensive and more difficult but the people being targeted are actually searching for that term.Google My Business – set this up.You could sponsor an event, podcast, sports team.A sponsorship is usually paid whereas a collaboration is usually mutually beneficial.Collaborate with someone who has the same customer profile as you – event, content, virtual event.Ask your existing audience to promote your content on their social media or leave a review.Use a third party system for reviews – more trusted.You can offer affiliate schemes to existing customers who love you the most to expand your audience.Offer a referral scheme to your customers to get new customers.YouTube is a search engine – different to other social media platforms. You can put content out and grow your audience on YouTube.Try to be on one social media platform of some sort but also look at other options too. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t put all your eggs in one basket and focus all your attention on one marketing platform/technique – if something went wrong with your chosen one it could be detrimental to your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why we shouldn’t rely on social media to market our businesses 04:02Getting in front of other people’s audiences 10:47Building your email list 12:05Printed flyers 13:27PR 15:55Content creation and SEO 17:49Branded merchandise 19:02Google Ads 20:43Google My Business 21:40Sponsorships, Collaborations and Competitions 22:02Asking your audience 23:39Business directories 25:12Affiliates and referrals 25:55YouTube for business 27:45 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Last Chance to join me for my follow along email list building course!Getting in front of other people’s audiences podcastHello PrintSolo PressSEO Podcast Transcript below Hello, welcome to the first podcast episode of the year. Happy new year. Okay. People we are in 2021, which means surely life is now going to change immediately overnight, just because we're in a different year. Uh, and therefore we can put the horrors of 2020 behind us. But we can still learn so much from it and make sure that we do the best we can this year and have the best year we can. Cause I'm sure there are many more trials and tribulations coming, but we are tough and resilient and tenacious. That's a great word for a Monday morning, uh, so that we can just keep going and do amazing things. Okay. Today I've got a really good solo episode for you, real practical. I think you're going to love it. And basically we're talking about how can you market your business without yes. You heard me right, without social media. I'm going to tell you why I want to do this episode in a minute, but before I do, I want to remind you one more time, because by the time the next Monday, episode will come out, we would be starting next Monday, Monday, the 11th of January, we are starting the 10 day follow me along live course on how to build your email list. You start with nothing or with a little bit or with something, but we end after the 10 days with your email list created and you adding people to it using a lead magnet. I'm going to cover everything. I've got everything for you. It's going to be amazing. I'm very excited and I want to get as many as you on as possible because this episode of what I'm going to talk about is really going to inspire you. That if you've not quite understood me go on and on and on before about why you need an email list. Some of the things I might say today will really hopefully summon that in. And now it's not that I think an email list is a be all and end all not at all. It's one of the many tools that you can use, but the important thing is it's a really important tool and you should, should, should be building your email list. The other thing you need to know about this course is it's currently on for $290. The next time this course goes live, it's going to be $490. You know, when, like I've said to this far on the podcast, I planned it before, or I kind of guessed it a price before I realized what went into it. And it's it's I do a lot for you. I create a lot of stuff, so you don't have to. So it's a really good value if you get on it now. So to join me and other amazing entrepreneurs, build a list. You need to head over to teresaheathwareing.com/buildmylist. That's where you sign up and I will see you in the private Facebook group. And we will get started on a Monday, the 11th of January. Okay. Let's get on to today's episode. So why have I decided to speak to you today about doing your marketing without using social media? Because obviously I'm a big fan. I'm a huge advocate for it. It's a great tool for businesses to use. It's a great tool to find your audience, to engage with them, to build a community. There are lots of many positive things about social media. That is really good for small business owners. So I'm not saying in this episode, don't use it. But a couple of things have come up recently that I want to bring your attention to. If you're not on my email list, then you might not have seen this. A couple of things that come up that made me think, do you know what? Maybe we're a wee bit too reliant on social media. So, let me tell you the first things. The first thing was that Instagram has changed its terms of service, which basically means it's terms and conditions. And what they've done is they've added and taken away and changed a few things, which obviously they have the right to do. And basically they say that by using the platform, you agree to these terms of service. So. It's kind of a case of they can change it when I asking you if they can change it, which they've done. The things that kind of really stuck out. Cause obviously there's quite a few changes and I've read them and I've looked through various things and watched people's reviews of them. And that sort of thing. But the stuff that really sort of sticks out that I wanted to mention was the fact that they've made a point of, they can delete amend or block your accounts. So if they feel that you're doing something that isn't in line with them in their brand, then basically they can just make that decision. Now, the truth is they've always had that decision, obviously, especially when it comes to content, that's not appropriate. But it they've made more of a point of it, which has made people worry about the chances of it happening. Another thing that they've highlighted is the strictness of their community guidelines. Now, in one way, this isn't a bad thing, because basically...