We Are Being Programmed (Part 2): The Switch

We are all affected by it...call it advertising, propaganda, programming, social engineering, psychological operations, or whatever other term could be applied.  The act of a force outside of your mind trying to convince you to do something.  In the second episode of this series we take a look at the early, early days of advertising...before cars took people to stores miles from their house.  Back in this time period, the merits of a consumer good or service were believed to be enough to sell the item.  At the turn of the century (1900) we were still considered 'citizens' by those in positions of power (government and industry), but this was all about to change.  After the success of the Committee on Public Information, a WWI organization in charge of swaying public opinion to support the war, the same techniques used to sell the war to the citizens of the US were adapted by big business to more effectively sell their goods and services.  Edward Burnays was a member of the CPI and the leading proponent of switching the citizenry into consumers in the post WWI years. In the mid 1920's, he successfully combined the philosophy of Wilfred Trotter (and his idea of "herd instinct") with the writings of his uncle, Sigmund Freud.  The successful techniques pioneered by Burnays are still being used to sell us consumer goods today; press release, celebrity endorsement, testimonials, sex, product placement and the idea that buying a consumer good that we don't need will fill that empty hole in our lives. [Click to Listen]