Season 1. Episode 6. We Are Eating Our Young
from Revenue Marketing Raw Hosted by Jeff Pedowitz and Dr. Debbie Qaqish
The marketing industry has a dirty secret: nobody wants to train anybody anymore. Senior marketers complain that new grads can't do the work. New grads complain they were never taught. And in the middle, a generation of marketing talent is being abandoned to learn AI, attribution, and revenue marketing on YouTube. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take aim at the talent crisis the industry refuses to talk about. They argue that marketing needs the same enablement function sales has had for decades, that the MBAs being minted today have no practical skills the modern marketing org actually needs, and that the future of marketing isn't AI or technology — it's human performance. If you've ever asked "why can't we hire good marketers anymore," this episode says the quiet part out loud: it's because we stopped teaching them.
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What this episode covers
The marketing industry has a dirty secret — nobody wants to train anybody anymore. Jeff Pedowitz and Debbie Qaqish on the talent crisis the industry refuses to talk about, why marketing needs an enablement function like sales does, and why the future of marketing is human performance, not AI.
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