EPISODE · Aug 13, 2026 · 10 MIN
We need to rebrand racism
from Tell it Proud
Today's episode is an essay I wrote titled "we need to rebrand racism" because we have plenty of racism but supposedly no racists. The term racist was coined in 1935 and I've come up with three new terms we should use: shadow shame, melanin averse, pigment piqued, to beat racists at their own coopting word game. This episode looks into the history of language and it's power when we take it back.
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We need to rebrand racism
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