We Opened Fallow… Then COVID Shut Us Down 3 Days Later

London chefs Jack Croft and Will Murray, founders of Fallow share how their fine-dining backgrounds at Dinner by Heston shaped their nose-to-tail, low-waste, sustainability-led approach, and how they launched via pop-ups before being hit by COVID lockdown days after opening. They explain pivoting to takeaway to survive, negotiating a strong lease post-lockdown, and evolving Fallow into a central London “neighbourhood restaurant” focused on atmosphere, service, and team culture. They discuss scaling to large teams across multiple sites, using social media and YouTube POV kitchen content to drive bookings, and offer advice on learning every part of the business before delegating and focusing on product quality over chasing followers. PLUS Joel and Ben reveal their community-chosen skincare brand logo for For Skin. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices