We Put Wheels on Inclusion (And Yes, They’re at Target) with Drew Ann Long

Send us Fan MailA store manager said, “There’s no such thing as a special needs shopping cart.” That moment lit the fuse for Drew Ann Long, who turned a napkin sketch into Caroline’s Cart—now standard in Target, Walmart, and Sam’s Club, and a symbol of what happens when families refuse to accept exclusion as normal. We walk through the emotional and practical beats: Caroline’s Rett syndrome diagnosis, the day-to-day realities of caregiving, and the exact problem that made shopping unsafe and exhausting once novelty carts were outgrown.From there, we trace the hard road of accessibility innovation. Multiple major manufacturers said no—twice. Drew Ann built a prototype anyway, rallied a global community through social media, and reframed the question for retailers: why offer carts for able-bodied kids but none for people with disabilities? The proof arrived in the form of customer demand that wouldn’t quit. Target committed nationwide in 2017. Walmart and Sam’s Club followed with coast-to-coast rollouts in 2024. Along the way, the original holdouts returned to manufacture the carts in North Carolina, a testament to persistence, grassroots momentum, and a market hiding in plain sight.We also spotlight Caroline’s Cause, the nonprofit funding scholarships for siblings of people with disabilities—kids who often shoulder silent compromises in therapy rooms, hospital schedules, and quiet family tradeoffs. You could find more information at https://www.drewannspeaks.com/When organizations book Drew Ann to speak, fees support scholarships, turning awareness into action. And there’s still work to do. Some major chains haven’t adopted the cart, leaving room for listener-led advocacy: ask your local store to order, tag retailers publicly, and help rebuild the Caroline’s Cart social pages after a recent hack.Subscribe, share this story with a friend who cares about accessibility, and leave a review with the name of a retailer you want to see add Caroline’s Cart next. Your nudge might be the one that tips the scale. Support the show