We Ran Our Business Across 4 Countries in 4 Weeks | Upside #78

In this episode of Upside, we take you behind the scenes of what it actually looks like to run a global e-commerce business.Over four weeks, we travelled across Scotland, South Africa, Dubai, and Germany working with our teams, meeting brands, and seeing first-hand how different markets operate.From climbing Table Mountain at sunrise to navigating trade shows, distributors, and even a bit of food poisoning along the way… this is the reality of building and scaling across multiple regions.We break down:What Amazon looks like in emerging markets like South AfricaWhy the Middle East is a huge opportunity (if you get it right)The hidden complexity of selling across EuropeThe real differences between scaling in the US vs EuropeWhy being on the ground with your team and clients changes everythingAnd one big takeaway:Building a business is a lot like climbing a mountain… easy at the start, brutal in the middle, worth it at the top.00:00 Intro – 4 Countries in 4 Weeks00:45 Back in London & Trip Overview01:30 South Africa – Team, Table Mountain & Market Insights16:30 Dubai – Growth, Opportunity & Distribution Models22:30 Germany – E-Commerce Expo & European Challenges27:30 Final Thoughts – Running a Global Business