We read every email marketing best practice and ranked the 10 worst ones

The email "best practices" everyone repeats are quietly costing your brand real money.In this episode, Jimmy Kim and Chase Dimond break down 10 hot takes on retention marketing that go against almost everything you've been told. From welcome series aggression to subject line strategy to why unsubscribes can actually be a good sign, they back every take with data and real-world experience across hundreds of brands.EP 85: We read every email marketing best practice and ranked the 10 worst onesHere's what they cover:- Aggressive welcome series make more money and clean your list at the same time- Subject lines and unsubscribes are tracked completely wrong by most marketers- Over-segmenting, over-testing, and over-designing are quietly hurting performance- Sending more often almost always beats sending less, when done with segmentation- Black Friday strategy is overrated and copying competitors makes you invisibleThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show03:12 Hot take 1: Aggressive welcome series win06:06 Hot take 2: Subject lines aren't built for opens, they qualify09:51 Hot take 3: Higher unsubscribes can mean higher revenue14:28 Hot take 4: You're probably over-segmenting18:07 Hot take 5: Your abandoned cart flow is too long20:38 Hot take 6: A/B testing yourself into mediocrity24:21 Hot take 7: Send more often, segment smarter26:56 Hot take 8: Black Friday is overrated in its current form30:11 Hot take 9: Email design matters less than you think34:31 Hot take 10: Stop copying your competitors37:53 Final thoughts and what to comment below______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!