Web compliance and accessibility (WCAG & ADA) for ecommerce brands with SeaMonster Studios

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, is joined by SeaMonster Studios’ Wes Buckwalter, Creative Director and CEO, and Deneb Pulsipher, Web Developer and Accessibility Specialist. Wes shares the company's origins and evolution into a full-service agency offering branding, graphic design, and compliance. Deneb, previously a high school English teacher, transitioned into web development, focusing on accessibility for ecommerce brands. They discuss the importance of WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act) compliance, emphasizing the need for accessible websites to retain customers and avoid lawsuits. They highlight common issues like alternative text for images and text in images, and the benefits of compliance for SEO and user experience. Episode Timestamps:  4:57 SeaMonster Studios background and evolution into web compliance and accessibility experts 25:33 Sea Monster Studios' Expertise and Offerings With Branding and Web Compliance 25:58 Challenges and Benefits of Accessibility 31:31 Practical Considerations for Accessibility 43:52 Common Accessibility Issues and Solutions For Ecommerce Brands