Web Savvy: Emotional Connections & Analytics With Philippa Gamse (Episode 14)

In this conversation, Frank Hereda interviews Philippa Gamse about the importance of websites and the common mistakes people make with them. They discuss the principles of marketing, the significance of establishing emotional connections on the web, and the role of analytics in understanding customer behavior. They also touch on the impact of social media and the value of YouTube as a search engine. The conversation covers the importance of website analytics, emotional connection, and the impact of social media on business websites. It also delves into the significance of understanding website visitors' behavior and the role of website content in building trust and credibility. The conversation emphasizes the need for a strategic approach to website management and the value of data-driven decision-making.