Webinar Replays: Should You Offer One or Skip It?

In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not offering a replay, including higher live attendance, better engagement, stronger sales, and the opportunity to hear your audience's questions and objections in real time. I also explain why this advice applies specifically to webinars and masterclasses rather than evergreen video content. I also cover the situations where offering a replay does make sense, such as accommodating different time zones, busy schedules, or people who simply prefer watching in their own time. I share my recommendations for handling replays strategically, including keeping them available for a limited time, deciding whether to include the live Q&A, and using your replay page as another opportunity to reinforce your offer and encourage sales. By the end of this episode, you'll know how to choose the replay strategy that best supports your goals and your audience. 3 Key Takeaways Skipping the Replay Can Improve Your Results When I don't offer a replay, I often see more people attend live, engage throughout the session, and take action on my offer. Live audiences also give me valuable insight into the questions and objections I need to address during my launch. Give People More Opportunities to Attend Live Instead of relying on a replay, I recommend offering multiple live sessions or running the webinar regularly. This gives people flexibility while still encouraging them to experience the event live. If You Offer a Replay, Make It Work for You A replay should be available for a limited time rather than indefinitely. I also recommend using the replay page to clearly present your offer, remind people of important deadlines, and send email reminders before replay access expires.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Why People Aren’t Showing Up Live to Your Launch (And How to Fix It