EPISODE · Mar 6, 2025 · 19 MIN
Website Content Inventory & Audits and Why You NEED Them
from Digital Customer Journeys: Growth Marketing for Business Leaders and Founders · host Femi Olajiga
Send us Fan MailIn this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular content review to enhance customer experience and drive marketing success.Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
What this episode covers
Send us Fan Mail In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also covers the significance of optimizing content for conversion and establishing a culture of regular con...
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Website Content Inventory & Audits and Why You NEED Them
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