Weekly - KW 20/24: Kampagnen, Mittemarken (#180)

What this episode covers

Eurovision Song Contest, DFB, Commerzbank, Deutsche Bahn, Esprit Die Marketing- und Markennews der Woche KW 20/24: Smalltalk News der Woche: Eurovision Song Contest Aufregen der Woche: DFB Themen der Woche: Commerzbank: Fortsetzung ihrer großen Markenkampagne "Keine Zeit für Aber. Zeit, was zu bewegen": Es dreht sich alles um das Wörtchen "Trotzdem". Erreicht die Kampagne am Ende wirklich die Wirkung? Erreicht sie eine Zielgruppe? Colin ist skeptisch. Deutsche Bahn bringt wieder die Fan-Bahncard raus. Wenn die Deutsche Nationalmannschaft Europameister wird, wird die Bahncard (25) um eine Jahr verlängert. Eine emotionale Inszenierung. Verlierer der Woche: Esprit

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Frequently Asked Questions

How long is this episode of Decoding Brands?

This episode is 15 minutes long.

When was this Decoding Brands episode published?

This episode was published on May 17, 2024.

What is this episode about?

Eurovision Song Contest, DFB, Commerzbank, Deutsche Bahn, Esprit Die Marketing- und Markennews der Woche KW 20/24: Smalltalk News der Woche: Eurovision Song Contest Aufregen der Woche: DFB Themen der Woche: Commerzbank: Fortsetzung ihrer...

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