Weekly - KW 6/22: Sponsoring, Tourismus, Markterweiterung, Markenjubiläum, Kampagne (#85)

from Decoding Brands · host Colin Fernando - BrandTrust

Super Bowl, Uganda, Douglas, Disapo, Manchester United, Bobby Car, Berliner Wasserbetriebe BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin berichtet im Vorfeld über den Super Bowl, der scheinbar noch bekannter und attraktiver geworden ist und geht dabei auf Sponsoringthemen ein. Außerdem hat Uganda eine Kampagne gelauncht, die einen klaren strategischen Shift aufzeigt - was die Positionierung des Landes und auch die Zielgruppe angeht. Es geht zudem um Douglas, die mit dem Erwerb der niederländischen Online-Apotheke Disapo nun wohl ihr Geschäft erweitern wollen. Colin nennt Gründe für diesen Erwerb und warum es aus Markensicht spannend sein wird zu beobachten. Gewinner der Woche: Manchester United, Bobby Car Verlierer der Woche: Mason Greenwood Fundstück der Woche: Berliner Wasserbetriebe (http://ow.ly/rRVS30salIB)

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