微博淡出,是一场漫长公共性退潮的开始 episode artwork

EPISODE · Dec 2, 2025 · 8 MIN

微博淡出,是一场漫长公共性退潮的开始

from 虎嗅·商业有味道

今天想聊微博的淡出,起因是我之前关注的一个X博主Manya Koetse,她是波兰人,西方的中国问题专家。她在2013年做了一个网站,名字叫“微博趣闻”;就在前不久,她在X上发了一篇很长的文字,说网站要更名为“聚焦数字中国”,大意是十几年前起的这个名字如今已经配不上她的初衷:“自2010年代末以来,人工智能驱动的系统从根本上改变了中国用户获取信息的方式,抖音、快手和小红书等平台比微博更能根据用户行为定制信息流,因此广受欢迎。这催生了一个复杂的网络媒体生态系统,其核心不再是微博,而是微社区”。【时间轴】01:39 “用围观改变中国”,在十年前戛然而止03:53 微博的两种形态:官方公告栏与情绪角斗场06:35 公共讨论没有完全消失,而是更为碎片化和影像化

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微博淡出,是一场漫长公共性退潮的开始

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