EPISODE · Apr 14, 2022 · 54 MIN
为什么中国茶叶品牌做不成立顿？
from 小马宋商业观察
抱歉，更正内容里的一个数据错误，日本人口数是1.2亿，感谢大家的理解。这是我们的第一期播客节目。小马宋是做营销咨询的，罗量是做增长业务的。我们这一期聊一聊为什么中国茶出不了立顿这么大的品牌？你会听到：中国茶叶市场为什么是个分散市场？弱品类该怎么做品牌？消费者的购买会受到哪三个力量的影响？茶叶企业该怎么更好地经营？主播：罗量 / 小马宋两位主播各自的公众号：罗大量 / 小马宋在小宇宙查看该单集文稿
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为什么中国茶叶品牌做不成立顿？
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